Dearborn — Fairlane Ford is among an elite group of Ford and Lincoln Mercury dealerships to be recognized with The 2009 President’s Award by Ford Motor Company.  The prestigious award honors dealerships that have excelled in automotive retailing in 2009, by providing exceptional customer service and satisfaction.

This year, Ford honors 380 Ford and Lincoln Mercury dealers across the country for delivering a superior customer experience in sales, service and overall ownership of their Ford, Lincoln or Mercury vehicle.

“Earning this award is a reflection of our entire staff’s commitment to delivering the best customer experience possible,” says Fairlane President Julie Turla.  “I couldn’t be more proud to receive this recognition, especially since it comes from the people we value most – our customers.  They’re the reason we were able to achieve this award.”

The President’s Award was developed in 1998.  Dealers become eligible through survey responses from customers related to their service, satisfaction and overall dealership experience.

“The President’s Award signifies our gratitude for those dealers who reach beyond daily tasks and make a difference to their customers,” says Frederiek Toney, vice president of Ford Customer Service Division. “We award our dealers for their outstanding commitment to our customers because just as Ford strives to deliver the highest quality products and technologies to customers, our dealers share that same passion in providing a world-class experience in vehicle sales and service.”

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo.  The company provides financial services through Ford Motor Credit Company.