DEARBORN – On Target Marketing Agency, a student-run marketing agency at the University of Michigan-Dearborn, has developed a fully integrated marketing campaign as part of the Federal Bureau of Investigation (FBI) Collegiate Marketing & Recruitment Program. The campaign is aimed at generating an applicant pool for Investigative Specialist and Language Analyst careers with the FBI.

The campaign will feature an event at the school’s University Center Kochoff Hall that will run from Monday, November 15th to Thursday, November 18th. There will be FBI representatives in attendance at the event to answer any questions that students may have about the available FBI positions. Along with the FBI representatives, the On Target Marketing Agency will be present to help students enhance their resumes and cover letters before submitting them. There will also be a laptop station where interested candidates can apply right away and look up additional information on the FBIjobs.gov web site. Lastly, the event will have free food, drinks, and music for students to enjoy.

The campaign is a portion of a term-long program On Target Marketing Agency students have been participating in. The project, known as the FBI Collegiate Marketing & Recruitment Program, is designed to give students a unique, real-world business experience by creating a marketing campaign for a premier intelligence agency. “By being a part of this project for our Marketing Management class, we are able to get real world experience by doing work in the field we intend on graduating from. Throughout this experience I have been writing various press releases and booking event details which will significantly help me with my career once I graduate,” said Jacquelyn Sophiea, Public Relations and Events Team.

At the beginning of the term, students were challenged to create a marketing campaign that would increase applicants for FBI career opportunities, specifically with the Investigative Specialist and Language Analyst positions.

The target market for the Investigative Specialist position are individuals with a Bachelor’s degree in any field; however, good candidates include those with law enforcement or military backgrounds. Foreign language abilities and computer skills are also highly valued. Qualified applicants are encouraged to send their resumes to Fall2010_InvestigativeSpecialist@ic.fbi.gov and list University of Michigan-Dearborn and their name in the subject line for prompt consideration in the application process.

The target market for the Language Analyst position also consists of individuals with a Bachelor’s degree in any field. Candidates must possess native or near native fluency in the language applying for. The FBI is filling positions in: Arabic, Urdu, Farsi, Chinese, Pashto, Punjabi, Uzbek, and Spanish. Qualified applicants are encouraged to send their resume to Fall2010_LanguageSpecialist@ic.fbi.gov and include UM Dearborn, their name, and language applying for in the subject line.

Watch for more information about the FBI Collegiate Marketing & Recruitment Program at the University of Michigan-Dearborn throughout this Fall 2010 term.  For further inquiries regarding the University of Michigan-Dearborn project, please contact Amanda Clevey, head of the Public Relations and Event team, at 248.890.2627.  EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 600 campuses in the United States, Canada, Puerto Rico and Morocco.  Find out more at www.edventurepartners.com.