The Zogby International polling firm, which was founded in 1984 by Lebanese American John Zogby and has become a trusted source of information about issues affecting Arab Americans and the Arab world among many other issues, announced that it will officially begin transitioning with IBOPE Inteligencia, a subsidiary of the IBOPE Group. IBOPE is a Brazilian multinational company specializing in media, market and opinion research. The new entity will be called IBOPE Zogby International and function as a non-partisan global public opinion polling and market research firm that will continue to offer results, polls, in-depth analysis, and insights on a variety of issues.

The two companies will bring together a global top 20 market research company in IBOPE, which has offices in 15 countries and focuses on Latin America and the Caribbean with Zogby International, a top polling firm. Zogby has headquarters in Utica, NY, Miami, FL, and Washington, D.C.