DETROIT – A landmark new project spotlighting the powerful voices and stories of Metro Detroit’s many diverse cultures, Detroit 20/20, will release its new TV advertising campaign soon.

The TV spot for the campaign, which will include stories presented through local ethnic publications including The Arab American News, Michigan Chronicle, The Michigan Korean Weekly, The Jewish News, and Latino Times, can be seen below.

The goal of the partnership is to focus on important stories which will better define the Detroit area as well as placing a special emphasis on contributions of ethnic and racial minorities. 

“Most of the time mainstream media do not take ethnic media into account,” said Hayg Oshagan, the Wayne State Professor who formed New Michigan Media in 2006, last fall at the announcement of the project. 

“Detroit 2020 has allowed for us to be included in the conversation about the region.”

Osama Siblani, publisher of The Arab American News, said he was excited about the potential of the project. 

“We appreciate WXYZ’s efforts in reaching out to the ethnic community and including them in this outstanding project, D 20/20,” he said. 

“This is a prime example of how we can work together and invest in our diversity and build a better community.” 

New Michigan Media is the umbrella organization for the newspaper partnership. The organization has worked to enhance the visibility of more than 140 media outlets and collaborates with the media outlets to increase visibility of ethnicities to the general population and increase understanding between minority populations in the state. 

The Detroit 20/20 project’s website can be viewed at www.detroit2020.com.

“The partnership is to remake the narrative on Detroit by bringing to light all the facets of life in the city,” stated a press release about the project last fall. “The region does face serious issues, but it is also full of life, investment, activity, artistic energy and potential.”