DETROIT – Blue Cross Blue Shield of Michigan (BCBSM) is extending the enrollment deadline for some of its individual health plans to Dec. 31, giving Michigan consumers more time to enroll in a health plan and ensure uninterrupted coverage into the New Year.

Deadline extended to December 31 for off-marketplace plans – for consumers who do not qualify for government subsidies, BCBSM/BCN offers an identical set of ACA-compliant products available “off-marketplace.” Consumers do not need to complete an application on healthcare.gov and will now have until Dec. 31 to select a plan for a Jan. 1, 2014 coverage effective date.

Deadline also extended to December 31 for Keep Fit – Keep Fit is the only pre-ACA health plan left open by BCBSM for 2014. People enrolling in Keep Fit will have a coverage effective date of Dec. 31, 2013 and can remain in this pre-ACA plan until Dec. 2014. Subsidies cannot be applied to either the BCBSM/BCN off-marketplace plans or KeepFit.Michigan residents can enroll by calling a Blues’ health plan advisor at 855.892.8089,contacting a licensed Blue Cross agent or Enrolling online at bcbsm.com/myblue. “Blue Cross wants to give Michigan residents every opportunity to obtain health coverage and have it effective January 1,” said Terry Burke, vice president for individual business at BCBSM.  “We have expanded call center hours, added people to our phone lines to answer questions, and are now extending our enrollment

deadline to give people more time.”

For more information visit www.bcbsm.com and www.mibluesperspectives.com.