Amman, Jordan  —
Filling an underserved demographic in the digital marketplace, Rubicon Digital
Media, a division of Rubicon Group Holding (RGH), has introduced an innovative
series of apps for Arabic-speaking children ages 3-8 starring the characters of
its animated “Tareq wa Shireen” 
(TwS) property in fun activities that help them learn concepts and words
in their native language.

The first three Tareq wa Shireen apps, “Discover Colors
& Shapes,” “Discover Numbers” and “Discover
Animals” are now available for iPad, and will soon be available for
iPhones and Android.  A fourth app,
“Discover the Alphabet,” is available beginning this week.  Lite versions of all four apps are
available free.  Full versions are
$1.99 each.

These new apps are emblematic of Rubicon’s commitment to
integrate learning and entertainment to produce compelling fun with a purpose.

Rubicon engaged the help of Professor Dany Doueiri, Director
of the Arabic Language Program at California State University, San Bernardino
to serve as an educational advisor on the series.

Rubicon Group Holding (RGH) is a global entertainment
organization devoted to the development and production of digital CGI &
traditional 2D and 3D animated television, film, Web-based and mobile content;
the realization of themed entertainment experiences; the production of digital
education and professional development resources; the creation of video games
and Web-based applications; and the merchandising of entertainment brands
through licensed consumer products.

Led by Randa Ayoubi, Chief Executive Officer, Rubicon
employs over 300 employees in four locations — Jordan (Amman), the U.S. (Los
Angeles), the Philippines (Manila) and the United Arab Emirates (Dubai) — and
has established itself as a leading creative force for the design, production
and distribution of compelling entertainment and instructive media across
multiple delivery platforms.